In addition to mobile optimisation best practices discussed in the previous article you should also look at optimisation of your website.
Keyword research is essential for SEO and just as important here. You can try using different keywords for website or app to differentiate it from the desktop version.
There are a variety of keyword research tools including Google’s own keyword planner.
These tools should provide you with information on the trending mobile keywords for your niche and help you focus on which ones to use.
Keeping your website up to date is an essential part of SEO. If your website uses responsive design technology you can submit a regular sitemap to the search engines so that they are aware of your updates.
If you have a separate mobile website as well as a desktop version, you should create a mobile XML sitemap to indicate to the search engines that your website serves mobile content.
You can create one by hand as with normal sitemaps or you can use a generator. Be ware in both cases that the specification for mobile XML sitemaps must be correct.
Latest stats show that 63% of app downloads come through app store searches. These means you need to optimise your app for higher positions in app stores like Google Play for Android or Apple's iTunes for iOS.
You can do this by the following methods;