How to trade mark your business name and logo

In this article we will be looking at what trade marks are and how to trade mark your business name and logo.

What are trade marks?

A trade mark is a legal means of identification which distinguishes a trader and their products from other traders and their products.
A trademark can be a word, letters, a logo, a shape, numerals, a signature, or even sounds and smells, or a combination of these.

Here are some well known examples of trade marks are Coca Cola® in both words and the style of the font used. It is the same with Pepsi®. Nike®  is well know for the swoosh and the slogan “Just Do it”.

So, you can trade mark your name or the logo or both together. Each option gives a different degree of protection to your brand. Registering a trademark grants the owner exclusive rights to the mark within the specified industry.

How to register your trade mark?

Your will need to register your trade mark. Find a reputable trade mark registrar, such as Trade Mark Direct, and file your application for your trade mark.

Such services will check to see if a particular word or phrase is already trademarked. If your word or phrase is not trademarked, you can proceed to file for your word or phrase to be trademarked, for a nominal fee.

You can also send your trade mark image to be used as a trademark in addition to your word or phrase.

Trade mark registrars will perform further checks while processing your trade mark application in case your word or phrases appears to similar to another business’s trademark or if your intended logo is too similar to another business’s trademark.

In such cases, you would need to change or modify your words or logos by following any suggestions given by the registrar.

Once your application is filed successfully, you will have some form of certification confirming your trademark words, phrases and logos. You can then use your trademark words and phrases without worrying about infringement.

Some trade mark registrars will help you by monitoring use of your words or phrases if you prefer, and back you when filing against infringement.