SEO best practices – using keywords in your images

In this article we will look at the why you should include keywords in the images used on your website and how to name your images effectively.

Websites include so many images of various shapes and sizes and are used for illustrations, backgrounds and many more reasons.

Why you should include your keywords in the name of an image?

Marketers often don’t give any thought to the names that they give to the images used in their websites and so waste opportunities for including the images as part of the overall search engine optimization of the given website.

Many image names tend to be banner1.gif, or 00001a.jpg, or abc.png.
What should be done is to name the images by using one or more of the keywords for the page that the image will be included on.

If a page is about web design, then the images on the page should at least include web design in the images.  

What the marketers forget quite often is that even now search engines allow you to search by “images”, and also “videos” by using the image and video search options. Images are also shown in the regular search results.

Images and videos are therefore indexed by the search engines and represent yet another source of direct traffic to your website.

How do you name your images effectively?

To name your images effectively so that that traffic to your website is boosted you should follow the convention illustrated below:


Each keyword should be separated by a hyphen. There should be no spaces. The most important keywords are put first.

Examples of good image naming conventions

Imagine a jewellers shop from London has a website had a displayed a series of 10 images of sapphire rings on a product page for sapphire rings.

Each product image should have sapphire rings and the name of the jewellers shop included in the image name.


1) “sapphirerings-smiths-jewellers-london”

2) “sapphire-rings-jewellers-london”

3) “sapphire-rings-smithsjewellers-london”

Each of the above examples represents the many different ways you can include keywords in your image names, and without keyword stuffing.

The first example shows the most important keyword is put first, “sapphire rings”, followed by the name of the jewellers, “smiths”, followed by the keyword “jewellers” and finally the keyword “London”

The second example again puts “sapphire” and “rings” first but joined up followed by the keywords “jewellers” and “London”

The third example again puts “sapphire” and “rings” first but joined up followed by the keywords “smithsjewellers” and “London”

A note about image editing programs

Many image editing programs such as photoshop, paintshop pro, and others tend to demand that images have a limited image name length so that images are compatible with browsers run on Windows or Mac platforms. The programs may truncate the image names.